What is Reputati​on Management

In a word, growth. Base Reputation Management helps solopreneurs, small and medium-sized business generate sales, improve leads and optimize opportunities through powerful communications, marketing
​and loyalty-building strategies.

​​Why Does It Matter?

​Reputation management is a multiplier effect, creating a disciplined business strategy that builds awareness, trust and deep, long term relationships. Disciplines including marketing, public relations, digital communications, employee engagement and media relations.

Facing adversity? Reputation management can help clear the storm clouds quickly and develop routines to prevent future problems through issues and crisis management. 
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GET ON BASE 
The latest rep management advice ​+ case studies. 

Do you nail the three components of a strong value proposition? 
Strong value propositions tell people which direction they're going with you and by how much. 

​Forget Yelp; Disgruntled customers have a better way of sabotaging your business.
Is it legal to secretly record a conversation between two people? As a business owner, why should you care?   more

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​​Shy? Introverted? Hate public speaking? Take heart: you’re no Nenshi or Weiner.
​Why reserved people often make great public speakers. more