Base Reputation Management helps small and medium-sized business generate sales, improve leads and optimize operations through powerful communications, marketing and loyalty-building strategies.

What is Reputation Management

​​In a word, consistency. To generate a strong competitive advantage, your business must maintain a consistent look, feel and “voice” throughout all your interactions. This includes website and marketing copy, social media interactions, public speaking opportunities and how you interact with customers and others. 

​​WHY DOES IT MATTER?

​Reputation management links strategies that help your business succeed. Disciplines including marketing, public relations, digital communications, employee engagement and media relations. Facing adversity? Reputation management can help clear the storm clouds quickly and develop routines to prevent future problems. 
​

GET ON BASE The latest rep management advice + case studies. 

Do you nail the three components of a strong value proposition? 
Strong value propositions tell people which direction they're going with you and by how much. 

​Forget Yelp; Disgruntled customers have a better way of sabotaging your business.
Is it legal to secretly record a conversation between two people? As a business owner, why should you care?   more

---

​​Shy? Introverted? Hate public speaking? Take heart: you’re no Nenshi or Weiner.
​Why reserved people often make great public speakers. more